Introduction

Pakistan Advertising Association is the sole organization representing the advertising profession on all Pakistan basis. It was established in 1973 and was registered with the Ministry of Commerce, Government of Pakistan. This Association has also the privilege of being a member of the Federation of Pakistan Chambers of Commerce and Industry. Pakistan Advertising Association is working for the benefit of the advertising profession in general and for the member advertising agencies in particular. second year in member countries wining the bid.

No doubt Pakistan is a developing country with a relatively less developed industry. But advertising agencies are not all that new. Actually, the PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50's by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence, when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits from Pakistan soon began to either pack up from Pakistan or convert into local companies, now headed by the Pakistani ad practitioners who were once the employees of these foreign companies.